The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, E Cigarette Safety in Focus: What the FDA's Juul Decision Means for Your Health and Legal Rights Finkelstein & Partners, LLP Introducing JUUL 2 Better than the Juul predecessor? Lets find out! This statement is common, but it is not true! According to the manufacturer, a single JUUL pod contains as much nicotine as a pack of 20 regular cigarettes!