Late 1960s Miss Dior Velvet Midi Dress w Large Bead and Cord DetailingThe Miss Dior label launched in 1967 and it was meant to appeal more to the daughters of the established couture clients. The boutique was right next door to the Couture atelier and the line was sold only there and in stores throughout France. In December of 1970 the line hit the US market, in place of the by then finished Dior New York label. It was an instant hit. The clothing produced for this label was made in the Dior workrooms and was designed