Cotu Classic White & Rose GoldForever iconic, forever new. The classic Superga 2750 sneakers are an Italian style staple and an authentic design piece. Born in 1925, when the young Turin entrepreneur Walter Martiny created a prototype of rubber soled sports shoes for his tennis loving wife, today, their appeal remains intact. An ideal blank canvas for designers and artists to create unique and novel interpretations they remain an enduring fashion favourite season after season.