Spectacular Early 1970s Loris Azzaro Plunging Turquoise Silk Jersey w Open Rhinestone RingsLoris Azzaro launched his label in 1967 and quickly defined his trademark looks by using ornate beading, sequins, daring cut outs and avant garde ways of defining the body. Some of the most beautiful women in the world wore his clothing including Marisa Berenson, Raquel Welch, Jane Birkin, Sophia Loren, Brigitte Bardot and Tina Turner. It was a label that defined sexiness and had a certain French flare that women world wide loved. By the seventies and