Study: E cigarette maker Juul triggers nicotine 'arms race' The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health. E Cigarette Maker Juul Will Offer Lower Strength Nicotine Pods Bloomberg E cigarette users look to social media to circumvent flavored e cigarette restrictions