FDA: Once Dominant E Cig Brand Juul Must Exit U.S. Market Juul's Future Is Cloudy as the FDA Slams Its E Cig Marketing The Motley Fool FDA rescinds marketing ban on Juul vaping products CNN The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health.